SEO is very important for business that rely on Search Engines like Google to generate new leads. SEO is very complicated and requires a deep understanding on how Search engines work. So, lets consider an example, you have a website, it talks about a black breed of cats. If you have lots of content about the subject matter “black breed of cats” and your site adheres to SEO best practices, you are likely to have a good SEO rank and would show in the first few spots of the search engine. But, it is not as easy as that.
Google revealed 3 public metrics that website owners can do to improve their SEO, I’ll share two and leave you with a link to the full SEO guide. The first one is location. So, if you’re in Calgary, AB and you search for a restaurant, it would show you the closest restaurant to you because you’re more likely to visit the closest location of that restaurant.
The second metric is your online establishment. Are you using social media sites? Do you have Google+ account? Do you post videos on Youtube? If you’re active on these and others Google will rank you higher. There are many other things to consider, but you can read the Google guide to have a better understanding of what is required.